BE THAT LAWYER

Steve Gordon: Creating a Buzz with Your Book

Episode Summary

In this episode, Steve Fretzin and Steve Gordon discuss: Why you should write a book (and how it can help your law firm grow). Changing your introduction and cementing your place as the expert. What it takes to write a book today. Using your book to get the right kind of clients. Key Takeaways: You can build your network and get referrals by sharing information. Writing a book allows you to disseminate that information more widely and effectively. Be a part of an organization that works to lift one another, not just lift yourself. The perceived hardest part of writing a book is actually the easiest part of it - writing it. There is a pattern and a structure that works well to reach audiences. You know your content and you are the expert. Your client doesn’t want a textbook, they want a transformation. Show them the transformation and the process. That makes a great lead-generating book. "There is no way to contain all of your expertise and give it all away in a 100 to 150 page book. That's not the purpose of a book." — Steve Gordon Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Practice Panther: https://www.practicepanther.com/ Episode References: The Ultimate Sales Letter by Dan Kennedy - https://www.amazon.com/Ultimate-Sales-Letter-4Th-Customers-ebook/dp/B004J35JFU/ Connect with Steve Gordon: Website: https://milliondollarauthor.io/ LinkedIn: https://www.linkedin.com/in/gordonsteve/ Twitter: https://twitter.com/steve_gordon Facebook: https://www.facebook.com/stevegordononline Get Steve Gordon’s Latest Book, Jumpstart Your Own, and More Here: https://milliondollarauthor.io/bethatlawyer Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Episode Notes

In this episode, Steve Fretzin and Steve Gordon discuss:

Why you should write a book (and how it can help your law firm grow).
Changing your introduction and cementing your place as the expert.
What it takes to write a book today.
Using your book to get the right kind of clients.

Key Takeaways:

You can build your network and get referrals by sharing information. Writing a book allows you to disseminate that information more widely and effectively.
Be a part of an organization that works to lift one another, not just lift yourself.
The perceived hardest part of writing a book is actually the easiest part of it - writing it. There is a pattern and a structure that works well to reach audiences. You know your content and you are the expert.
Your client doesn’t want a textbook, they want a transformation. Show them the transformation and the process. That makes a great lead-generating book.

"There is no way to contain all of your expertise and give it all away in a 100 to 150 page book. That's not the purpose of a book." — Steve Gordon

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References: