BE THAT LAWYER

Robert Hanna: Building Your Brand Through Storytelling

Episode Summary

In this episode, Steve Fretzin and Robert Hanna discuss: Why firms are struggling to retain talent. Firm and personal branding for lawyers. How to start a story (hint, it’s not your name). Reflecting on your why. Key Takeaways: Give trust to your employees - they do not need to be (or want to be) micromanaged. If you build a personal brand, more revenue-generating opportunities will come your way. Everyone who has a very successful personal brand is excellent at storytelling. We, as humans, are drowning in information, but what we are craving is wisdom. Contacts are good, but relationships pay. "I'm still finessing my storytelling because the number one thing people buy is a human-to-human relationship. We talk about B2B and B2C. No, it's H2H, it's human to human." —  Robert Hanna Connect with Robert Hanna:  Website: https://www.kcpartners.co.uk/ Show: https://legallyspeakingpodcast.com/ YouTube: https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA & https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA LinkedIn: https://www.linkedin.com/in/roberthanna/ Twitter: https://twitter.com/LegalSpeakPod Facebook: https://www.facebook.com/legallyspeakingpodcast & https://www.facebook.com/kcpartnersltd Instagram: https://www.instagram.com/legallyspeakingpodcast/ & https://www.instagram.com/kcpartners_/ Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Episode Notes

In this episode, Steve Fretzin and Robert Hanna discuss:

• Why firms are struggling to retain talent. 
• Firm and personal branding for lawyers. 
• How to start a story (hint, it’s not your name). 
• Reflecting on your why. 

Key Takeaways:

• Give trust to your employees - they do not need to be (or want to be) micromanaged. 
• If you build a personal brand, more revenue-generating opportunities will come your way. 
• Everyone who has a very successful personal brand is excellent at storytelling. 
• We, as humans, are drowning in information, but what we are craving is wisdom. 
• Contacts are good, but relationships pay. 

"I'm still finessing my storytelling because the number one thing people buy is a human-to-human relationship. We talk about B2B and B2C. No, it's H2H, it's human to human." —  Robert Hanna

Connect with Robert Hanna:  

Website: https://www.kcpartners.co.uk/

Show: https://legallyspeakingpodcast.com/

YouTube: https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA & https://www.youtube.com/channel/UCXvYfYFRtWplqIFtWuRw3AA

LinkedIn: https://www.linkedin.com/in/roberthanna/

Twitter: https://twitter.com/LegalSpeakPod

Facebook: https://www.facebook.com/legallyspeakingpodcast & https://www.facebook.com/kcpartnersltd

Instagram: https://www.instagram.com/legallyspeakingpodcast/ & https://www.instagram.com/kcpartners_/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.