BE THAT LAWYER

RJon Robins: Strategies for Law Firm Profit and Peace of Mind

Episode Notes

In this episode, Steve Fretzin and RJon Robins discuss:

• Understanding the business side of law firms
• Common challenges in growing a law firm
• Overcoming financial and operational hurdles in law practice
• Personal development and mindset in law firm success

Key Takeaways:

• Law schools fail to teach essential business skills, leaving lawyers unprepared for running a firm, particularly in areas like marketing and financial management.
• Law firm success depends on mastering key fundamentals such as marketing, sales, staffing, and financial controls, rather than using overcomplicated strategies.
• Inconsistent marketing leads to major issues like cash flow problems and bar grievances, making continuous marketing crucial for a stable practice.
• Profit goes beyond money and includes value gained in decisions, relationships, and time management, encouraging a holistic approach to firm management.

"The job of the lawyer is to perform legal services......The business of a law firm, however, is to market legal services, sell legal services, deliver the legal services, and get paid." —  RJon Robins

Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

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Episode References: 

The Four Agreements: A Practical Guide to Personal Freedom by Don Miguel Ruiz: https://www.amazon.com/Four-Agreements-Practical-Personal-Freedom/dp/1878424319

About RJon Robins: RJon Robins is an 8-figure entrepreneur, licensed attorney, and bestselling author. He founded How To Manage A Small Law Firm in 2009 while flat broke. Since then, he has achieved 8,000% revenue growth and now has over 600 members. Operating in multiple countries, RJon works about 90 days a year and spends the rest launching new ventures. He speaks to thousands of law firm owners annually, helping them redefine profit and break free from the belief that suffering is necessary for success.

Connect with RJon Robins:  

Website: https://howtomanageasmalllawfirm.com/

Show: RJon Robins: From The Vault: https://podcasts.apple.com/us/podcast/rjon-robins-from-the-vault/id1635177206

LinkedIn: https://www.linkedin.com/in/rjonrobins/

 & https://www.linkedin.com/company/how-to-manage-a-small-law-firm-com

Facebook: https://www.facebook.com/rjonrobins2

 & https://www.facebook.com/HowToManageASmallLawFirm

Instagram: https://www.instagram.com/rjonrobins/ & https://www.instagram.com/howtomanageasmalllawfirm/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

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