A contact list is only the beginning: the real value comes from using it to build loyalty, share expertise, and make meaningful connections. Rees Morrison and Steve Fretzin discuss practical ways lawyers can turn networks into lasting relationships—without losing focus. In this episode, Steve Fretzin and Rees Morrison discuss: Legal-industry surveys and data analysis Client lists, loyalty, and useful outreach AMAs and other ways to share expertise Professional groups, referrals, and giving value CRMs, AI, personal branding, and focus Key Takeaways: Start with a simple, organized contact list—and keep building it. Give clients value outside the immediate legal matter to strengthen loyalty. Segment contacts so outreach can be relevant rather than one-size-fits-all. Professional groups work best when members contribute, connect, and invest in one another. Focus on a few priorities instead of letting every promising idea become a new commitment. "Word of mouth approval is the most potent. So if a client likes you as a person and your work, and just happens to mention that to some competitor, that's the best." — Rees Morrison Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! LEX Reception: https://www.lexreception.com/partners/bethatlawyer Rankings.io: https://rankings.io/ Lawyer.com: https://www.lawyer.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Rees Morrison: Rees Morrison is a legal consultant and partner at Edge International with over 30 years of experience advising corporate legal departments and law firms. Having previously held leadership and consulting roles with PwC, Arthur Andersen, Hildebrandt, Altman Weil, EY, and in-house at Merck, he specializes in legal industry data analysis, benchmarking, and survey design. A prolific author who has published over 320 articles and four books—including Savvy Surveys for the Legal Industry and Data Graphs for Legal Management—Rees holds a BA from Harvard College, a J.D. from Columbia Law School, and an LLM from New York University. Connect with Rees Morrison: Website: https://edge-international.com/people/rees-morrison/ Book: https://leanpub.com/savvysurveysforthelegalindustry Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
A contact list is only the beginning: the real value comes from using it to build loyalty, share expertise, and make meaningful connections. Rees Morrison and Steve Fretzin discuss practical ways lawyers can turn networks into lasting relationships—without losing focus.
In this episode, Steve Fretzin and Rees Morrison discuss:
Key Takeaways:
"Word of mouth approval is the most potent. So if a client likes you as a person and your work, and just happens to mention that to some competitor, that's the best." — Rees Morrison
Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
Join the Be That Lawyer Community and connect with ambitious lawyers who are serious about growing their book of business, strengthening their brand, and becoming confident, consistent rainmakers.
Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
Thank you to our Sponsor!
LEX Reception: https://www.lexreception.com/partners/bethatlawyer
Rankings.io: https://rankings.io/
Lawyer.com: https://www.lawyer.com/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
About Rees Morrison: Rees Morrison is a legal consultant and partner at Edge International with over 30 years of experience advising corporate legal departments and law firms. Having previously held leadership and consulting roles with PwC, Arthur Andersen, Hildebrandt, Altman Weil, EY, and in-house at Merck, he specializes in legal industry data analysis, benchmarking, and survey design. A prolific author who has published over 320 articles and four books—including Savvy Surveys for the Legal Industry and Data Graphs for Legal Management—Rees holds a BA from Harvard College, a J.D. from Columbia Law School, and an LLM from New York University.
Connect with Rees Morrison:
Website: https://edge-international.com/people/rees-morrison/
Book: https://leanpub.com/savvysurveysforthelegalindustry
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.