In this episode, Steve Fretzin and Michael Oberther discuss: Effective networking for attorneys Communicating complex legal concepts in a relatable manner Understanding your target audience in networking efforts Building strong referral relationships within professional networks Key Takeaways: Attorneys should prepare to explain their services in simple terms, akin to explaining to a high schooler, to ensure clarity and recognition of referral opportunities. Sharing specific stories about past client interactions can help others understand the value of your services and identify potential referrals. Networking should be targeted; lawyers should focus on connecting with professionals who have clients that may need their legal services. Engaging others in conversation about their industries first can create a tailored networking approach that resonates more effectively with potential referral sources. "I want to get them talking first... That gives me the opportunity, when it is my turn to share, to tailor my conversation directly back to the industries that they serve." — Michael Oberther Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/ Thank you to our Sponsors! Rankings.io: https://rankings.io/ Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: REAL AF with Andy Frisella: https://podcasts.apple.com/us/podcast/real-af-with-andy-frisella/id1012570406 About Michael Oberther: In 2014, Michael Oberther moved to New York City and, as a seasoned salesperson, aimed to build a professional network from scratch. He engaged with the NYC networking community and met the owner of ArcLedge Accounting, an outsourced bookkeeping firm, leading to his role as Director of Business Development. He developed a 100% referral-driven sales process and continues to drive growth through the referral network he built. With 20 years in business development and client relations, Michael focuses on outsourced business service sales and effective relationship building, skills honed during seven years in the Air National Guard. His success comes from connecting with people, understanding their needs, and delivering solutions. Outside work, he enjoys Jiu Jitsu, rock climbing, and strength training. Connect with Michael Oberther: Website: https://www.arcledge.com/ LinkedIn: https://www.linkedin.com/in/michaeloberther/ & https://www.linkedin.com/company/arcledge/mycompany/ Instagram: https://www.instagram.com/moberther/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Steve Fretzin and Michael Oberther discuss:
Key Takeaways:
"I want to get them talking first... That gives me the opportunity, when it is my turn to share, to tailor my conversation directly back to the industries that they serve." — Michael Oberther
Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
REAL AF with Andy Frisella: https://podcasts.apple.com/us/podcast/real-af-with-andy-frisella/id1012570406
About Michael Oberther: In 2014, Michael Oberther moved to New York City and, as a seasoned salesperson, aimed to build a professional network from scratch. He engaged with the NYC networking community and met the owner of ArcLedge Accounting, an outsourced bookkeeping firm, leading to his role as Director of Business Development. He developed a 100% referral-driven sales process and continues to drive growth through the referral network he built.
With 20 years in business development and client relations, Michael focuses on outsourced business service sales and effective relationship building, skills honed during seven years in the Air National Guard. His success comes from connecting with people, understanding their needs, and delivering solutions. Outside work, he enjoys Jiu Jitsu, rock climbing, and strength training.
Connect with Michael Oberther:
Website: https://www.arcledge.com/
LinkedIn: https://www.linkedin.com/in/michaeloberther/ & https://www.linkedin.com/company/arcledge/mycompany/
Instagram: https://www.instagram.com/moberther/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.