BE THAT LAWYER

Michael Caroff: Creativity Within a Box

Episode Notes

In this episode, Steve Fretzin and Michael Caroff discuss:

• Imagery in marketing. 
• Understanding the purpose of the website before creating the design. 
• Trying different types of marketing. 
• Fitting together the parts of your marketing seamlessly. 

Key Takeaways:

• Find what makes you unique within your field and allow that to shine. Get creative and allow your website to shine!
• Humans react to images before they react to text. Take the time to find the right image for your homepage banner. 
• Clients hire people, not companies. 
• Don’t make too many changes at the same time. It takes time to see the effectiveness of any tested changes. 

"You want balance - you want it to be professional and clean enough that it represents you well, but you want it to be in the background, you have to come forward. It's what I call transparent design. If you're thinking about the design, either good or bad, you're not thinking enough about the person or the firm." —  Michael Caroff

Connect with Michael Caroff:  

Website: https://www.caroff.com/

YouTube: https://www.youtube.com/c/Caroff

LinkedIn: https://www.linkedin.com/company/caroff-communications/

Facebook: https://www.facebook.com/CaroffCommunications

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.