BE THAT LAWYER

Kip Boyle: The Intimacy of Podcast Marketing

Episode Notes

In this episode, Steve Fretzin and Kip Boyle discuss:

• Becoming a professional who sells and serves people in the process.
• The changing of traditional selling techniques.
• Creative marketing to connect with your community.
• The unique, human connections of podcasting.

Key Takeaways:

• People don’t want to connect with companies, they want to connect with people.
• The selling techniques of yesteryear don’t work and often turn people away.
• There is a relationship that gets established between a podcast host and the audience that you don’t even realize is happening.
• It is all about consistency.

"There's an intimacy that podcasts can create that the written ways of talking to people just don't." —  Kip Boyle

Connect with Kip Boyle:  

Website: https://www.cr-map.com

Podcast: cyberriskopportunities.com/podcast

LinkedIn: https://www.linkedin.com/in/kipboyle/

Twitter: https://twitter.com/KipBoyle

Book: https://www.amazon.com/Fire-Doesnt-Innovate-Executives-Practical-ebook/dp/B07M7KTZWX

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.