BE THAT LAWYER

Kim Stapleton: Business Development Best Practices

Episode Notes

In this episode, Steve Fretzin and Kim Stapleton discuss:

• Kim’s professional role as a business development executive at a law firm and how that impacts the firm. 
• Being prepared for all sales and marketing conversations, as well as networking events (no matter the size). 
• Best practices in business development. 
• Utilizing your second degree connections. 

Key Takeaways:

• Show up in someone’s inbox. Even though you may have met, being top of mind at the right time. 
• Invite those you want to connect with to many different things. Something may be appealing that may not have originally been obvious. 
• Verbalize your desire to work with someone during networking meetings. 
• LinkedIn is one of the best marketing tools that you have in your arsenal - use it. 

"I can pair up the right people with the right individuals, because it comes down to a relationship...Sales is different than marketing. Marketing is to the masses, but mine is...the relationship." —  Kim Stapleton

Connect with Kim Stapleton:  

Website: https://www.icemiller.com/

Email: kim.stapleton@icemiller.com

Phone: 312-726-8106

LinkedIn: https://www.linkedin.com/in/kimstapletonbusdev/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.