BE THAT LAWYER

Kerry Barrett: Secrets to Being Camera Ready for Lawyers

Episode Summary

In this episode, Steve Fretzin and Kerry Barrett discuss: Being on camera is a requirement - make it work for you. Public speaking and having a camera presence. Tips to do better with camera media content and presence. Performing and speaking to engage your audience. Key Takeaways: When speaking to a group, in person, or on camera, you do not want to fall into legal speak. You need to speak to who your audience (or client) is in a way that they understand. Look at the camera, not at your screen. It gives a connection with the audience that appears you’re looking directly at them. Your voice is what creates the connection. Make sure you use your voice to repeatedly bring the audience in. Preparation is key in your webinars. Know what your purpose is, know what your goal is, and keep your audience engaged from start to finish. "You want to have a very specific agenda, you want to have very specific language, and you want to recognize that people tune out if you look like you don't have a specific purpose, or frankly, if you're boring." — Kerry Barrett Join our interactive webinar, "Quality Over Quantity: Getting More Qualified Clients" on June 11th, and secure your spot today! Sign up now at lawmatics.com/webinars Thank you to our Sponsors! Lawmatics: https://www.lawmatics.com/bethatlawyer/ Get Staffed Up: https://getstaffedup.com/bethatlawyer/ Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Goal Diggers Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/ Connect with Kerry Barrett: Website: https://www.kerrybarrett.com/ The Kerry Barrett Show Podcast: https://www.kerrybarrett.com/podcast/ YouTube: https://www.youtube.com/@IAmKerryBarrett LinkedIn: https://linkedin.com/in/kerrybarrett/ Twitter: https://twitter.com/IamKerryBArrett Facebook: https://www.facebook.com/IAmKerryBarrett Instagram: https://www.instagram.com/iamkerrybarrett/ TikTok: https://www.tiktok.com/@iamkerrybarrett Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Episode Notes

In this episode, Steve Fretzin and Kerry Barrett discuss:

• Being on camera is a requirement - make it work for you.
• Public speaking and having a camera presence.
• Tips to do better with camera media content and presence.
• Performing and speaking to engage your audience.

Key Takeaways:

• When speaking to a group, in person, or on camera, you do not want to fall into legal speak. You need to speak to who your audience (or client) is in a way that they understand.
• Look at the camera, not at your screen. It gives a connection with the audience that appears you’re looking directly at them.
• Your voice is what creates the connection. Make sure you use your voice to repeatedly bring the audience in.
• Preparation is key in your webinars. Know what your purpose is, know what your goal is, and keep your audience engaged from start to finish.

"You want to have a very specific agenda, you want to have very specific language, and you want to recognize that people tune out if you look like you don't have a specific purpose, or frankly, if you're boring." —  Kerry Barrett

Join our interactive webinar, "Quality Over Quantity: Getting More Qualified Clients" on June 11th, and secure your spot today! Sign up now at lawmatics.com/webinars

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References: 

• Goal Diggers Podcast with Jenna Kutcher: https://jennakutcherblog.com/goal-digger-podcast/

Connect with Kerry Barrett:  

Website: https://www.kerrybarrett.com/  

The Kerry Barrett Show Podcast: https://www.kerrybarrett.com/podcast/

YouTube: https://www.youtube.com/@IAmKerryBarrett

LinkedIn: https://linkedin.com/in/kerrybarrett/

Twitter: https://twitter.com/IamKerryBArrett

Facebook: https://www.facebook.com/IAmKerryBarrett

Instagram: https://www.instagram.com/iamkerrybarrett/

TikTok: https://www.tiktok.com/@iamkerrybarrett

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.