In this episode, Steve Fretzin and Karin Conroy discuss: Setting your pricing to attract the kind of clients you are wanting to work with. Knowing where your strengths are and hiring for your weaknesses. Having your own plan for your website that fits with your strategy. Understanding your strategy to understand your budget. Key Takeaways: Start in the right way with your pricing and you won’t have to backtrack later and argue for what you are actually worth. Don’t waste time and money doing the things that you can delegate to someone else for less of both. Your website should match your firm. There is psychology that goes behind what the clients are seeing and what they are thinking about you and your legal practice. You can’t set a budget without knowing what success means to you. "Start with what success means to your firm, and then work backward from that - that's strategy." — Karin Conroy Connect with Karin Conroy: Website: https://conroycreativecounsel.com/ Podcast: https://counsel-cast.com/ LinkedIn: https://www.linkedin.com/in/karinconroy/ Twitter: https://twitter.com/karinconroy Facebook: https://www.facebook.com/conroycreativecounsel/ Instagram: https://www.instagram.com/conroycreative/ Take Karin’s FREE Quiz here: https://conroycreativecounsel.com/marketing-budget-calculator/ Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Steve Fretzin and Karin Conroy discuss:
Key Takeaways:
"Start with what success means to your firm, and then work backward from that - that's strategy." — Karin Conroy
Connect with Karin Conroy:
Website: https://conroycreativecounsel.com/
Podcast: https://counsel-cast.com/
LinkedIn: https://www.linkedin.com/in/karinconroy/
Twitter: https://twitter.com/karinconroy
Facebook: https://www.facebook.com/conroycreativecounsel/
Instagram: https://www.instagram.com/conroycreative/
Take Karin’s FREE Quiz here: https://conroycreativecounsel.com/marketing-budget-calculator/
Thank you to our Sponsors!
Legalese Marketing: https://legaleasemarketing.com/
Moneypenny: https://www.moneypenny.com/us/
Practice Panther: https://www.practicepanther.com/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.