BE THAT LAWYER

Jessica Stern: Building Your Brand Around Your Magic Statement

In this episode, Steve Fretzin and Jessica Stern discuss:

Niche down to stand out in the sea of lawyers.
Honing in on when you are your best self at work.
Rate your clients and the type of work that is coming in to understand where you should be focusing your work.
Tapping into your magic statement and understanding what keeps you going every day.

Key Takeaways:

If you niche down to what you are passionate about, others will see that and you will stand out.
Find your differentiator - there are many ways that you can stand out and stay doing what you love.
You will bring in more by doing what you love than by accepting everything that comes in.
Spend time thinking about the client experience to better support your clients and your team.

"What's your magic statement? How do you explain who you are and what you do?" — Jessica Stern

Connect with Jessica Stern:

Website: https://sternlawfirm.us/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin