BE THAT LAWYER

Jeremy Streten: Relationship Building and Cross Marketing

Episode Summary

In this episode, Steve Fretzin and Jeremy Streten discuss: The business lifecycle of every business. Building relationships with your clients. Thinking about what is in it for the other person. Multiway wins with cross marketing. Key Takeaways: It is cheaper to get work from existing clients than from new clients. Even if it is not your area, you can serve your clients by building networks of trusted professionals to whom you can refer your clients with confidence. Cross marketing, especially at a full-service firm, is a way to best serve your clients, your firm, and to best serve your origination. Be the person that others can talk about their business to. "Look for those opportunities, and try out these different approaches. Different approaches will work with different clients; test it out, and you'll find you'll get a good return." —  Jeremy Streten Connect with Jeremy Streten:  Website: https://businesslegallifecycle.com/ Show: https://businesslegallifecycle.com/podcast/ LinkedIn: https://www.linkedin.com/in/jeremystreten/ Twitter: https://twitter.com/jeremystreten Book: https://businesslegallifecycle.com/book/ Go Here for a Special Offer for Be That Lawyer Listeners: https://businesslegallifecycle.com/bethatlawyer/ Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Episode Notes

In this episode, Steve Fretzin and Jeremy Streten discuss:

• The business lifecycle of every business. 
• Building relationships with your clients. 
• Thinking about what is in it for the other person. 
• Multiway wins with cross marketing. 

Key Takeaways:

• It is cheaper to get work from existing clients than from new clients. 
• Even if it is not your area, you can serve your clients by building networks of trusted professionals to whom you can refer your clients with confidence. 
• Cross marketing, especially at a full-service firm, is a way to best serve your clients, your firm, and to best serve your origination. 
• Be the person that others can talk about their business to. 

"Look for those opportunities, and try out these different approaches. Different approaches will work with different clients; test it out, and you'll find you'll get a good return." —  Jeremy Streten

Connect with Jeremy Streten:  

Website: https://businesslegallifecycle.com/

Show: https://businesslegallifecycle.com/podcast/

LinkedIn: https://www.linkedin.com/in/jeremystreten/

Twitter: https://twitter.com/jeremystreten

Book: https://businesslegallifecycle.com/book/

Go Here for a Special Offer for Be That Lawyer Listeners: https://businesslegallifecycle.com/bethatlawyer/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.