In this episode, Steve Fretzin and Jared Correia discuss:
Key Takeaways:
"Content marketing is a place a lot of small firms, in particular, could do really well. And if you're a small business owner, you can be yourself, it's okay to be yourself. You don't have to be like someone else's idea of what a lawyer should be. You're gonna attract more people if you're authentic like that." — Jared Correia
Connect with Jared Correia:
Website: RedCaveLegal.com & Gideon.Legal
LinkedIn: linkedin.com/in/jaredcorreia & linkedin.com/company/gideon-legal-software/
Twitter: twitter.com/RedCaveLegal & twitter.com/Gideon_Legal
Facebook: facebook.com/GideonLegal
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Jared Correia 0:00
So I think for lawyers like they don't want to put a ton of effort into marketing, and I'm sure you see this a lot like lawyers think effort means substantive casework. And this is like the myth they've been taught in law school where it's like, hey, if you just do good work, people will come to you. That's not the way it works.
Narrator 0:25
You're listening to be that lawyer, life changing strategies and resources for growing a successful law practice. Each episode, your host, author and lawyer coach Steve Fretzin. We'll take a deeper dive, helping you grow your law practice in less time with greater results. Now, here's your host, Steve Fretzin!
Steve Fretzin 0:47
Hey, everybody, welcome to be that lawyer. I'm Steve Fretzin, and I hope you're ready for a ride today because we've got one for you. My guest is Jared Correia, who is the CEO of red cave, law firm consulting CEO of Gideon software. He's the host of Legal Toolkit on the legal talk network and part time comedian I made that last one up although you might find that to be true.
Jared Correia 1:10
Full-time comedian..
Steve Fretzin 1:13
Yeah, cuz he's dealing with his children all day. You got to have a sense of humor with that.
Jared Correia 1:16
Oh boy. I'm doing well like yeah, my kids are funny like I I've got the I've got the beard going. I've got like my hair is long. I'm getting a haircut for a long time and so my kids are now calling me I'm fat Tim Allen from the Santa Claus before, my life is going really well.
Steve Fretzin 1:33
Yeah, I like the look. I think you look like kind of a soft and fuzzy teddy bear type of guy. So
Jared Correia 1:39
That's the play
Steve Fretzin 1:40
That's a play I mean, the picture you have online is is very serious. It's very you know, be very clean shaven, serious type of guy and that's not you at all.
Jared Correia 1:49
No is funny people are always like, "You don't look like your picture" and I really need a new headshot.
Steve Fretzin 1:56
You need a new headshot man, I like that headshot. But you're like you're like borderline like Dracula. Like it's it's not far off. Like you look like you're about to drink some blood.
Jared Correia 2:04
The hairbrushing was heavy. My wife. She's like, you look like a corpse, I'm like, save that one. Use it at my funeral. I'll get a new headshot.
Steve Fretzin 2:16
I was gonna say fortunately, she's into that. So you know, right, right.
Jared Correia 2:19
She loves it. For new headshot. 2021.
Steve Fretzin 2:22
There we go. All right, well,
Jared Correia 2:23
let's get here. First, it's coming out.
Steve Fretzin 2:26
We have to set some goals. That's important. So, do me a favor, guy gave that the basics, you can go back in time and share with us a little bit more about how you came to be.
Jared Correia 2:35
Yeah, I was born. No I won't stop there
Steve Fretzin 2:40
go back to Steve Martin jerky that we have problems.
Jared Correia 2:43
Right? The the functional story that lawyers care about probably is that I did college debate. Right. And we were my team was really good. Like, we were ranked second in the country. And I came out of college. And I was like, What am I gonna do? I have no idea what I'm gonna do cuz I'm like, 22 years old. So I'm like I can I can brief things. I can make arguments. I'll just go to law school. Why not? And then I get to law school. And I'm like. Wow, law school is really expensive. And the lies really boring. I want to be a lawyer. This is awful. Like, there was no creativity in place, I thought like everything was like precedent, you're always relying on what somebody else said. There's this like, notion of what a lawyer should be what professionalism means. And it just didn't jive with my personality at all. So I went to the Career Development Office of Law School, and I was like, Hey, I think I want to do consulting for lawyers. Because there's, there's people out there who do that, but not a lot necessarily. And I'd rather compete with like, 20 people than 60,000 lawyers in this state alone. And they were like, you should probably find a real job. And I said, Oh, great. So I went to practice for a little while. And then the state of Massachusetts, they launched a free consulting service for all the attorneys in the state. And so I got hired by that organization. And I just got so many reps with lawyers. I started like, around the same time the Oh, 708 recession happened. So everybody was starting a law firm, bad for them. Great for me, right. So like eight years into that I have two kids and daycare. That's really expensive. In case folks don't know, Massachusetts has the highest daycare rates in the country. I'm like, I gotta get a real job. So I started my own consulting business about six years ago. And it's been pretty successful. Like, I work with law firms internationally, on a subscription model. And then I also outsource consulting to Bar Association's as well. And then about two years ago, I started the software company. So I've always been kind of around legal tech, had an interest in working there. And then I've noticed that like, there's not a lot of great legal tech solutions for marketing. So we wanted to put something out in that area. So that's in a nutshell, kind of how I came to be here
Steve Fretzin 4:49
Interacting with all these different lawyers in different countries in different spaces. I mean, what's that, like?
Jared Correia 4:55
It's cool, actually. Like I find that one of the things that helps me tremendously Like, I talked to probably, like 10, 20 Law Firm clients every week. And I get a good sense of what's happening. And a lot of people would tell you like, Hey, I'm a lawyer in Peoria, Illinois, I have different issues and a lawyer in like Los Angeles, California, but really not. Like, every time I talk to people, there's a theme, like this week, I have a lot of people talking about intake. I'm like, oh, for whatever reason, people are interested in take this year, this week. And that's across the board. Like that's, I have a client in Africa that I talked to this week. I have a client in the Netherlands I talked to this week, all across the US. And it's funny how thematic, these conversations are. And a lot of it's driven by the larger economy and things that lawyers see happening in the economy that they want to bring into their own practice. So I have to say, it's a really fascinating thing to be doing.
Steve Fretzin 5:49
Yeah, I find it as well. And I've worked a little internationally, but mostly nationally. And, you know, look, there's a lot of different people a lot of different challenges. And it's its marketing, its social media, its technology, its, and there's a lot of moving parts. But intake is, interestingly enough, has come up a number of times lately. So what's the main challenge you're seeing around intake that lawyers are having? And what's what's the solution? Or ask for a solution?
Jared Correia 6:14
Yeah, the problem is, they have no intake system at all, full stop. And you probably know this, right? Like, lawyers work really hard to try to get clients to sign the engagement agreement. But they don't do simple things like returning voicemails, or creating client journeys, like even simple stuff, like the three step email follow up process. I don't I don't blame lawyers entirely for that, because they're busy. And they should be automating some of that. There's just not a lot of great legal technology out there for marketing, like there just isn't, nobody's built that around. Oh, eight, like I said that, like, I started consulting that. And that's when these cloud based case management software systems came out, like Cleo rocket Mater. And everybody's like, Oh, that's amazing. Let's build 9 million productivity software's for lawyers, and all of a sudden people now like, oh, there's this whole other thing, lead management, we should probably have some software for that, then now you're really seeing some software come out. So I think there's a combination of this drive to the convenience economy, which is coming anyway. And the lawyers who are smarter are starting to adapt to that. So do you have digital processes, to pair with analog processes? Like if you're bringing somebody in internally and having meetings with them and having them sign the documents? Do you have options for people who want to stay at home and do those things who want to do a video conference, they don't want to drive into a city and pay to park? Right? That's the kind of stuff that lawyers are starting to think about now, which is great. And now the tools are starting to be built to help them out. So I think it's I think that's going to be the next phase in legal tech. And it's great that those things are coalescing. So, yeah, just just starting to think about an intake roadmap, like writing something down on a piece of paper even is a good start.
Steve Fretzin 7:56
Yeah, yeah, everybody's got a different, you know, level of intake. I mean, the personal injury, people might be taking in, you know, 20 calls a day where someone who does, you know, high end, you know, litigation with major corporations might, you know, make the phone's never rang and potentially, so, you know, you got different systems that need to be in place based on maybe the amount or the type of intake that you need.
Jared Correia 8:18
Totally with, like the PI firms, like the big PI firms, and we have some of those firms as clients on our software. It's all about triage, right? If you get like 10,000 leads, maybe 200 of those are actually viable. So you don't necessarily want to be talking to all the tire kickers, necessarily, you're going to be talking to qualified clients. But on the other side, like, let's say, your outside counsel to some businesses, that is maybe more about, hey, I want to check in on what's going on with you. And so maybe you need a system that allows people to check up on the status of their case, or contact you or schedule an appointment with you. And any of those use cases can be accommodated for. It's just that lawyers haven't even tried to do it to this point. And I shouldn't say that, like PII firms have been heavily focused on intake. For years, there just haven't been a lot of legal focus tools that they could use. They've had to look elsewhere, like to Salesforce and HubSpot, and solutions like that, which are very expensive. But those firms are also dumping a ton of money into marketing, which most law firms don't do.
Steve Fretzin 9:20
Gotcha. And just just so there's some clarity about getting in just 30 second infomercial like that promotion just to just explain what it is.
Jared Correia 9:28
So the software we built as a chatbot for law, firm websites, scripted conversations that happen. And then we've also added in automatic scheduling tool in there. And the idea is somebody can fill out a set of questions, tags and labels are attached to the answers they have. We add up those tags and labels to create classifiers like this is a good client. This is a bad client basically. And then if we get somebody who reaches a certain classification, they can schedule an appointment directly with an attorney's calendar or a staff person's calendar. This is the driver There is that we've seen two times as many bookings to consultations, because legal consumers want engagement. So if you can have a back and forth, if you can get some information about the legal process, if you can take a next step, like book an appointment, that's really helpful. And so we designed the first iteration of the software to do that. Moving forward, it'll probably be more interaction, excuse me lead interaction management. But for now, that's what we're focused on.
Steve Fretzin 10:25
Gotcha. Gotcha. That's Yeah, that sounds really helpful. And again, you know, it's all about time management. And, and, you know, as I was talking to one of my friends, walhampton time mastery. And so I think, you know, we're all looking for this missing piece of how do we keep our day organized? How do we be more effective with our time and get more done? Can you speak to that?
Jared Correia 10:46
Sure. Walt Hampton, by the way, good guy.
Steve Fretzin 10:48
Oh, yeah.
Jared Correia 10:49
The most engaging Walt since Disney, I would say
Steve Fretzin 10:51
Yeah. Oh, there you go.
Jared Correia 10:52
Let's find that, Walter. Why. That's good. Yeah. So this is something that I've been talking about a lot lately, too. And I'm sure you have as well as like, right now, everybody's got to be operating at peak efficiency, right at all times. So how do you add personal efficiency to your day, and if you're in a law firm environment, we've got employees, we've got staff, if you're modeling that type of behavior, there's a better chance it'll trickle down to other people. So yeah, I talked to attorneys all the time about like, nobody really does like the nine to five anymore, especially like business owners, right? People or employees do it. But that's because they after if you're a business owner, the power and fear is that you get to control your own schedule. So how do you do that effectively? So can you find ways to eliminate distractions? Can you find ways to set aside time where you can really crank through work for some people as early in the morning? For some people as late at night? For some people, it's combination? How do you use technology to manage your systems better? So are you on top of your email? Do you have all your documents in one place, so you can find them? One of my favorite lawyer stories is whenever I talk to lawyers, any any size friend, by the way, like they've always got documents and like eight different holding containers. And I'm like, why? Like just put them in one foot, like buy one drive and put them in there? No reminds me this episode of American pickers. If you've seen that show on the History Channel. Yeah, I've seen these guys go around. They're looking for antiques one, one episode, they came up to this guy, and they're like, Hey, you have a 1948 Fender for this Ford. He's like, I don't know, man. He's like, I have a great filing system. But my Retrieval System sucks. And I think that's like every lawyer I've ever talked to, like, they just dump the documents everywhere. And they're like, oh, maybe we'll find it later on. But yeah, that that level of personal organization, I think is something people are focusing on now more than ever, which is a great thing.
Steve Fretzin 12:44
Yeah, yeah. It's something that I've done with a number of my clients in the past has been to have them just physically track their day, like he liked the same way they would track their billables. Take Take the day started seven, ended seven, and just in 15 minute increments. What did you do? Were you surfing on social media? Were you shopping on Amazon? Were you making copies? And I've uncovered so much inefficiency. Right. And I mean, to the degree where I had one, you know, one guy who, you know, we figured out that the reason that he was struggling with his day was because he was staying up to one 1am in the morning, just hanging out with his wife like talking. At first, I'm like, What are you talking about to 1am? Every night? Right? I don't even like I'm...
Jared Correia 13:29
Serious issues in play.
Steve Fretzin 13:30
Yeah, I don't know what's going on. And then and then he'd sleep in because he has to get as eight hours and then right. Like, the day was like, you know, the two hours in the morning he could have had is gone. So it's like we have to stop, you know, we have to figure some of those things out that are not there. Maybe not technology driven. But they're, you know, intelligence driven, maybe.
Jared Correia 13:49
Timelog thing is a really great idea. And I talked to people about that it like, I think people I think people have this notion that they're working hard all the time. But if you look at a time log, it's like, oh, I just was on Facebook, or I was watching cat videos on YouTube for like two hours. And then they think they were working that whole time. So yeah, and spinning out on that. Like the other thing I tell people is like, Look, if you're going to be inefficient every day from like, 12, to 2 go out and take a walk, work out, hang out with your kids. Like, you don't necessarily need to be a slave to this nine to five thing and like you talked about, like that guy is probably waking up at nine every day into the teeth of his day right away. If you get up at like six, let's say work from six to eight have breakfast workout, get back to it. That's a far better regime. And there's a lot less pressure attached to that too. I think so. Yeah. spot on as far as that's concerned.
Steve Fretzin 14:43
Yeah. Yeah. And again, I think I think you know, organization, technology software, you know, and keep in mind if you're interested in getting into some kind of CRM or software, something to organize how you do intake or how you do whatever, you know, it you need help. You can't do it by yourself. You've got to get You're assistant on board, you got to get your paralegal on board, associate whatever it might be. It's just it's like, I don't have a problem. I don't want to call it dieting, but like eating really healthy, as long as my wife is on board. And that's not just because she's cooking. It's also about the fact that I'm committed to it, because I have a partner in accomplishing something like a cleanse or cleaning out the system or just eating healthy. And so we need that help. We can't just do things on our own.
Jared Correia 15:25
Totally, I think you're right. And I, as I look over it, the kitchen, I see my children have had chocolate cake for breakfast this morning. Because maybe, maybe, maybe, maybe I'm not the model citizen. This is concerned. But yeah, I think it's totally true. Like if you can get people on board with you. And I think this is tough for solo attorney, solo attorneys like this a lot, because they don't necessarily have a tag team partner, necessarily. But I also know a lot of solos are like, hey, I've got these other solo attorneys that I rely on to do this sort of thing with me. I'm involved in these networking groups, and that's helpful. But yeah, like, instilling habits, doing things differently, it definitely helps to have a partner. And I think for lawyers, like the other aspect of this is, it's not only helpful to have a partner to help you do things, it's helpful to have somebody who can do things for you when you're not or don't want to be available. Like how many solo attorneys out there, never take a vacation. It's like the vast majority of them. So if you've got somebody who's a backup attorney who could plug in for you, when you're out of town, and then you know, at some point, if you're if you're out of the office for like two weeks if you get a health thing come up or whatever they can take over for that as well. That's important also. So I think people view this as like, how do I get things done? But there's also a malpractice component attached to this too. And most attorneys don't cover for that.
Steve Fretzin 16:39
Yeah. Well, that's really interesting. I think, yeah, accountability. I'm on a variety of levels there. Let's let's flip, flip the switch a little bit. And let's talk about legal business development, something that I focus on every day, and I know you do, what are you seeing that going on? That's that lawyers are just totally missing the boat on right now.
Jared Correia 16:57
So I think for lawyers, like they don't want to put a ton of effort into marketing, and I'm sure you see this a lot like lawyers think effort means substantive casework. And this is like the myth they've been taught in law school. It's like, hey, if you just do good work, people will come to you. That's not the way it works.
Steve Fretzin 17:17
That's, that's also the, by the way, the the old school client loyalty myth, if I do good work at a fair rate, I'll have these clients forever. absolutely not the case these days.
Jared Correia 17:26
There's no way and think about like, if a big business thought of things this way, right? Like McDonald's, they're like, oh, we're gonna rely on the quality of our food. We don't even need aside, like, because we'll be out of business in like a week. Yeah. But for lawyers, I think it's like putting the effort in and not like Pooh poohing this idea of marketing, right. So content marketing is a place, I think a lot of small firms in particular, could do really well. But they can't seem to put the work in consistently, because they're not willing to. So they're more willing to create like a workflow for a substantive case than they are willing to put together like a content calendar. I know a lot of small firms that could produce like, really nice podcast, they could do a video series. They could write blogs, they could do ebooks, they just don't. And this is a continual struggle I have with lawyers I work with from time to time, some people are like, yeah, I'm on board, let's do that. Let's be very efficient about it. Some people like I just don't have the time. And if you're a small business owner, and you can be yourself, right, it's okay to be yourself. You don't have to be like someone else's idea of what a lawyer should be. You're gonna attract more people if you're authentic like that. But you also need to put out information because everybody's on information overload, right now, you got to be popping up 10 or 12 times something's got to see something you've done before. They're gonna say, hey, I need this. I'm aware of that person does this and I'm gonna go make that hiring decision. Now. So yeah, I think content marketing and marketing generally, just like put in the work to get the I get what you want out of it, which is more revenue. But most lawyers are not willing to put in the work to do it. That's the biggest issue that I see. I don't know if you see differently.
Steve Fretzin 19:02
No, I mean, I'm absolutely seeing that. In fact, I just shared my content calendar with a bunch of my clients, because they were asking me, not because I'm this master of social media, but I am posting every day. And I'm mixing it up between promotion engagement event video, like, you know, spraying, I will say, you know, put out what I call a rant, which we're seeing a lot more on LinkedIn, for example, where there's no image, there's no link, it's just rant on a subject that shows your authenticity, it shows your point of view, and obviously keep it away from politics and keep it away from from other, you know, things you should be talking about. Right? But but from a business perspective, if I'm talking about I think I posted something recently about people that are just all about the no meaning they're just not open minded to things and I tried to get a guy for example, a lawyer on my podcast, and this guy could really use the publicity he could really use the bump. And he said no to that, no to a networking group I talked to him about no to meeting with me to have a further conversation about networking. Like everything was no now either the guy hates me, which I hope is not the case. Right? How can you hate me? Right? It's like, I'm sure. Anybody hate me. But um, but at the same time, so the rant just went on about about the no mentality. And I think no is a great thing to keep your time open and you can't say yes to everything. But this guy was net, it was more about being negative, like negative to new ideas negative to things, opportunities, and how can you get ahead if you're doing that. But
Jared Correia 20:33
I think that a lot of that
Steve Fretzin 20:35
But that's the social media that I'm trying to put out there. My clients are trying to help me create a calendar because I like what you're doing.
Jared Correia 20:42
Now I get that question a lot as well. Like, how do you do it like functionally, like as I go over with people, like write this now, post this, then use this tool to make the posts. But one thing I've seen a lot of too is like you make a great point about LinkedIn. Over the last like several months, I've seen the LinkedIn posts increase in size by probably two thirds. And those posts get more engagement. So what's interesting is that LinkedIn has got this publishing tool where you can publish articles, nobody reads them. But you can write these long form posts in your LinkedIn feed. And people really gravitate to that. Yeah, I've tried it myself. And it's like, I mean, I get a decent number of views every time I post something. And I've seen those triple when I write longer form content. So I think I think it's interesting, because for a while people are like, Hey, keep it short. People are busy. But these longer form pieces of content on social media maybe coming back around. So
Steve Fretzin 21:37
Yeah, I think you get you get sucked in like somebody has a really good opening line or two. And then you're like, Where's this guy going? Or where's this lady going? and next thing you know, you're sitting there for a few minutes reading this post so
Jared Correia 21:49
That's your Dice Clay, but not dirty. Clicking this guy, was he saying?
Steve Fretzin 21:54
Exactly? What's he gonna say next? The other thing that I'd say so obviously, you know, brand building thought leadership, top of the list of smartest things lawyers need to really consider getting more engaged in the other more basic level stuff that I'm dealing with on a regular basis, is the idea that lawyers are avoiding asking their clients asking their friends asking people for introductions, things that are like what I would consider low hanging fruit. And it's, it's it's systemic, what I'm seeing is that no one's doing it. And that's really where the time management comes in. Because that's where the business is. And that's what's not happening at the level it needs to.
Jared Correia 22:34
Oh, it's funny, you mentioned that. When I was working for the state of Massachusetts, I had two lawyers come into me on the same day, they both coached the same little league team randomly. And one of them got a ton of referrals, and the other one didn't. And I was like, Well, why do you think that isn't the person who got the referrals? They would mention, not like hard sale, but just like off the cuff. They'd be like, Oh, I practice law. Or I have an office down the road. I do wills, whatever. And the other person never talked about their law practice. Yeah, I'm like, what, what do you expect? Like, literally, literally, no one knows what you do. And it's systemic, and a lot of these things. So asking for referrals. How many attorneys send out a letter when the or letter, gosh, I'm dating myself? Now how many people send out an email after the representation is over? And they say, Hey, thanks for your willingness to work with me. Like, I'd appreciate referrals. These are the practice areas I work in. Hardly anybody does that. And then review management is another thing, right? We talked about marketing technology. There are more and more of these review management platforms that are coming up. But attorneys just don't use them. So I get a lot of attorneys who are like, hey, I want to get more Google reviews. I'm like, how many do you have? And they're like, zero, and I'll do a quick search. And I'm like, Oh, actually, you've got some reviews here. And they're all one star reviews aren't even aware of what's out there online. And once you get to that point, like it's a tear down rebuild, right, you got to start from scratch. But you're totally right, like just asking for review. Just asking for people to send you a referral is really great. And we're not talking about complicated things like Net Promoter Score, right, which you could also do, but this is level one, just telling people, hey, we seem to have a good working relationship, would you write a review on Google? Right, that that's not even using a system to start with? That's just making it part of your criteria for talking to clients? Like this is what I do when I close a case.
Steve Fretzin 24:27
Yeah, but think about it. If somebody had a good experience that you won the day, you know, you help them solve a problem that was, you know, life or business challenging. That's the moment like that's when I write a restaurant review. I just had a bad experience at a pizza place. And you know, that's what I'm going to write it so you need to you need to strike while the iron is hot on these kinds of things. That's just the nature of coming back a year later, you're too late like then then it's it's not fresh in the mind and people aren't as willing to step up and take a few minutes to do that kind of thing.
Jared Correia 24:56
Right. And I think people generally have a good sense of this like, generally speaking because business owners lawyers happy to be like, Hey, could you write me a review and somebody's gonna say now I actually think you suck, like you're generally speaking only going to ask people that you have a good relationship with.
Steve Fretzin 25:09
And you probably Right, right, you probably want to, you know, have them compliment you or hear a compliment. And then that could be part of what leads into the next thing. I'll kind of, you know, give one more tip for people listening to this, I sometimes find it's helpful to coach someone when they're going to write something because if somebody is writing something, hopefully it says, Hey, Larry did a great job. I like Larry Well, that's, that's okay. But that's not really giving the goods as a relates to why someone would read something, and then be inspired to call you or use you, right. So I use a simple acronym called the bar var, before after results or before after recommend, you know, before I worked with Jared, my life was a disaster. I didn't know what to do. After working with him, here's where it is. And this is the guy you want to work with. And so it's just, you're not putting words in their mouth so much is is is just helping them help you, right, help them to come up with some language that's going to actually be effective. And they usually appreciate that kind of coaching.
Jared Correia 26:10
Yeah, if, if there's a if you look at review sites, right, like sometimes they'll say, Here's like a template. And I've seen attorneys say, look, here are three reviews that people have been giving me that are really effective. We're not coaching you, we're not telling you what to write, but like, here's an option that you could look at as as an example. And I think that's really helpful. You should totally do that. That's great advice.
Steve Fretzin 26:30
Yeah, I appreciate it. So I think I think kind of, you know, wrapping things up, there's just a lot of different things lawyers need to really consider in growing their law practices, we've got, you know, from from intake to promotion, and thought leadership to business development, anything else that you that you regularly recommend your clients do these days to make sure that they're that they're successful.
Jared Correia 26:54
On occasion, I'll do technology audits with law firms. And it's not that I have to walk them through that. I just have like a lot of knowledge of these technology products and like how they work and work together. But coming up on the New Year, potentially, right, we're in a position now where it's all these processes are moving from analog to digital, now's a good time to look at your technology stack. And I tell people like, don't go into this thinking like I want to buy a particular type of technology, what I tell people to do is like, look at the products you're using now. Think about what they do well, that you really like think about what they don't do that you would like them to do and get together a wish list. Like don't attach that to a particular software, a particular vendor, just get a wish list together, say I want my technology to do this. And frankly, there's there are enough tools out there now that if you have something that you want a technology to do, there is probably a product out there, you just have to find. So I think I think it's a great time, anytime is a great time to do a tech audit. Right? Yeah, I think if you haven't done one for a while and your law firm and most law firms will say I've never done one. It'd be a good time to think about doing so.
Steve Fretzin 28:00
Yeah. So someone wants to do a tech audit or engage you further. How do they reach out to you? How do they connect with you to get you on their on their on their team?
Jared Correia 28:09
Oh, sure. So two places to go. One is the consulting website, which is redcavelegal.com. I've got pricing listed on the site. I'm pretty transparent about that. And contact information is up so people can contact me directly. And then for the chat software. It's Gideon.legal.
Steve Fretzin 28:26
All right, fantastic. Well, thank you for coming on the show. I feel like this 30 minutes show needs to be an hour not for everybody. But when you and I are talking. We definitely need it. We need another half hour. We might have to do this again sometime soon.
Jared Correia 28:39
That's all right. You just let me know this is a blast.
Steve Fretzin 28:41
Yeah, I will. I will. Thanks. Thanks again for coming on. I appreciate it. Hey, listen, everybody. I want to thank you for spending some time with Jared and myself today. Hopefully you got a couple of good takeaways. The goal of course is to be that lawyer, someone who's confident organized in a skilled Rainmaker. Take care and be safe everybody.
Narrator 29:03
Thanks for listening to be that lawyer. Life Changing strategies and resources for growing a successful law practice. Visit Steve's website Fretzin.com for additional information, and to stay up to date on the latest legal business development and marketing trends. For more information and important links about today's episode, check out today's show notes.