In this episode, Steve Fretzin and Heather Moulder discuss: Aligning legal careers with personal values and intentionality Leveraging storytelling for branding and client relationships Balancing life, career, and embracing transformative change Attracting ideal clients for a sustainable practice Key Takeaways: Lawyers can attract ideal clients by sharing stories that highlight their values, approach, and style, rather than focusing solely on credentials. Life challenges, like a cancer diagnosis, can spark a re-evaluation of priorities and lead to career shifts aligned with personal fulfillment. Effective storytelling involves brainstorming past experiences, organizing them into themes, and focusing on lessons or client wins while maintaining confidentiality. Strong branding stories cast the client as the hero and the lawyer as a guide, creating relatable and impactful narratives. "The brilliance of storytelling.... is it attracts better clients. And by better, I don’t mean others are bad...just not a good fit for you from a values or personality perspective." — Heather Moulder Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors! Rankings.io: https://rankings.io/ Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: Building a StoryBrand by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329 About Heather Moulder: Heather Moulder, former Big Law partner, lawyer business coach, and host of the Life & Law Podcast, left a multi-million-dollar book of business after 18 years in private practice and a breast cancer battle to help lawyers build their ideal law practice around the life they want to live. Using a tailored framework aligned with each client's strengths, values, and needs, Heather helps attorneys build seven-figure practices without sacrificing themselves. Her clients rave about how this approach 10x’s performance and reenergizes them professionally. When not helping clients achieve more with less, Heather is cooking gluten-free meals or cheering on her baseball-obsessed teenager in the Texas heat. Connect with Heather Moulder: Website: https://www.coursecorrectioncoaching.com/ Email: heather@heathermoulder.com LinkedIn: https://www.linkedin.com/in/heathermoulder/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Steve Fretzin and Heather Moulder discuss:
Key Takeaways:
"The brilliance of storytelling.... is it attracts better clients. And by better, I don’t mean others are bad...just not a good fit for you from a values or personality perspective." — Heather Moulder
Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name!
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
Building a StoryBrand by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
About Heather Moulder: Heather Moulder, former Big Law partner, lawyer business coach, and host of the Life & Law Podcast, left a multi-million-dollar book of business after 18 years in private practice and a breast cancer battle to help lawyers build their ideal law practice around the life they want to live.
Using a tailored framework aligned with each client's strengths, values, and needs, Heather helps attorneys build seven-figure practices without sacrificing themselves. Her clients rave about how this approach 10x’s performance and reenergizes them professionally.
When not helping clients achieve more with less, Heather is cooking gluten-free meals or cheering on her baseball-obsessed teenager in the Texas heat.
Connect with Heather Moulder:
Website: https://www.coursecorrectioncoaching.com/
Email: heather@heathermoulder.com
LinkedIn: https://www.linkedin.com/in/heathermoulder/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.