BE THAT LAWYER

Gary Johnson: The Dueling Banjos of Profitable Marketing Strategies

Episode Notes

In this episode, Steve Fretzin and Gary Johnson discuss:

• A business coach for accountability and encouragement. 
• Deliverables are more than a selling point. 
• Networking in the transition post-COVID. 
• The Gang of Five. 

Key Takeaways:

• Continually work on your marketing - write down or communicate the idea as soon as you get it, don’t hold on it and hope to remember it later. 
• Strategy without execution is nothing.
• Before you meet someone, do your research. Don’t show up knowing nothing about your prospective networking partner. 
• The person who brings in the business has the power, not the greatest employee. 

"You have to follow up in order to continue to build a good relationship with people - that’s what most attorneys should be doing, building a good relationship." —  Gary Johnson

Connect with Gary Johnson:  

Website: j2marketingconsultants.com

LinkedIn: linkedin.com/in/j2marketingconsultants

Twitter: twitter.com/j2consultants

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.