BE THAT LAWYER

Erica Minchella: Thoughtfully Building Your Book of Business

Episode Summary

In this episode, Steve Fretzin and Erica Minchella discuss: Finding your way to do business development, regardless of personality type. Business development that makes sense for your practice and values. Insecurity isn’t a defect - make it your greatest asset. Being who you are and making an effort in building your book of business. Key Takeaways: Relationship networking is one of the best ways to do business. Keep top of mind, stay on social media, go to groups, but keep building those relationships. You have to have a number of different sources of business development to keep work flowing as markets change. If you think there is a group that can benefit your firm or others in your field and it doesn’t exist - start it. Be willing to bring like-minded people together. People do not want to hear everything about you. Listen first, don’t talk more than 50%, and pay active attention to the other person. "Follow-up is really critical. It makes you look like somebody that you want to take to the next step." —  Erica Minchella Connect with Erica Minchella:  Website: http://reallegalsolutions.com/ Phone:  847-677-6772 LinkedIn: https://www.linkedin.com/in/ericaminchella/ Thank you to our Sponsors! LegalEase Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Episode Notes

In this episode, Steve Fretzin and Erica Minchella discuss:

• Finding your way to do business development, regardless of personality type.
• Business development that makes sense for your practice and values.
• Insecurity isn’t a defect - make it your greatest asset.
• Being who you are and making an effort in building your book of business.

Key Takeaways:

• Relationship networking is one of the best ways to do business. Keep top of mind, stay on social media, go to groups, but keep building those relationships.
• You have to have a number of different sources of business development to keep work flowing as markets change.
• If you think there is a group that can benefit your firm or others in your field and it doesn’t exist - start it. Be willing to bring like-minded people together.
• People do not want to hear everything about you. Listen first, don’t talk more than 50%, and pay active attention to the other person.

"Follow-up is really critical. It makes you look like somebody that you want to take to the next step." —  Erica Minchella

Connect with Erica Minchella:  

Website: http://reallegalsolutions.com/

Phone:  847-677-6772

LinkedIn: https://www.linkedin.com/in/ericaminchella/

Thank you to our Sponsors!

LegalEase Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.