In this episode, Steve Fretzin and Deirdre Nero discuss: Action can precede clarity Growth requires delegation, not endurance Authenticity strengthens leadership and trust Expertise must be valued to be sustainable Key Takeaways: Starting a firm without certainty can still create momentum and direction. Waiting for perfect readiness delays growth more than risk does. Handling every task personally creates a hard ceiling on scale and sustainability. Hiring support is the necessary step to move beyond survival mode. Hiding core aspects of identity fractures credibility and connection. Openness creates deeper trust, healing, and stronger professional relationships. Giving away high-level knowledge undermines both business viability and professional worth. Confident pricing is essential for long-term independence and freedom. "I think honestly that was probably the biggest crime I committed in my firm… trying to do it all myself." — Deirdre Nero Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor! Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Deirdre Nero: Deirdre D. Nero is the founder of NERO Immigration Law, which she established in 2009 after practicing for several years at large domestic and international law firms. She previously led the immigration practice of a major international firm’s Coral Gables office and has deep experience advising individuals and small to mid-sized companies. Her practice focuses on business and family immigration, including employment-based immigrant and nonimmigrant visas, PERM labor certifications, and naturalization. Deirdre represents clients nationwide and around the world, working closely with them to execute immigration strategies before U.S. immigration agencies. Fluent in Spanish and certified at the highest level by the Spanish government, Deirdre is a passionate advocate for immigration reform. She frequently lectures and writes on immigration topics and has lived, studied, and worked in Spain, where she completed legal internships and comparative law research. Connect with Deirdre Nero: Website: https://neroimmigration.com/ LinkedIn: https://www.linkedin.com/in/deirdrenero/ Facebook: https://www.facebook.com/neroimmigration Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Steve Fretzin and Deirdre Nero discuss:
Key Takeaways:
"I think honestly that was probably the biggest crime I committed in my firm… trying to do it all myself." — Deirdre Nero
Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
Thank you to our Sponsor!
Rankings.io: https://rankings.io/
Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
About Deirdre Nero: Deirdre D. Nero is the founder of NERO Immigration Law, which she established in 2009 after practicing for several years at large domestic and international law firms. She previously led the immigration practice of a major international firm’s Coral Gables office and has deep experience advising individuals and small to mid-sized companies.
Her practice focuses on business and family immigration, including employment-based immigrant and nonimmigrant visas, PERM labor certifications, and naturalization. Deirdre represents clients nationwide and around the world, working closely with them to execute immigration strategies before U.S. immigration agencies.
Fluent in Spanish and certified at the highest level by the Spanish government, Deirdre is a passionate advocate for immigration reform. She frequently lectures and writes on immigration topics and has lived, studied, and worked in Spain, where she completed legal internships and comparative law research.
Connect with Deirdre Nero:
Website: https://neroimmigration.com/
LinkedIn: https://www.linkedin.com/in/deirdrenero/
Facebook: https://www.facebook.com/neroimmigration
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.