In this episode, Steve Fretzin and Ben Paul discuss: AI in modern business development for legal professionals Building and sustaining client relationships in a competitive legal market Enhancing personal branding and marketing Navigating economic challenges and their impact on legal services Key Takeaways: AI tools like ChatGPT can assist lawyers in creating business development strategies and optimizing content, but human review is essential to ensure accuracy and relevance to the legal context. Lawyers should track their market share rather than just focusing on revenue fluctuations, as maintaining or increasing market share during a downturn can still lead to business growth. AI can greatly enhance the efficiency of content creation and client outreach, but all outputs should be carefully checked to ensure they align with legal regulations and client expectations. Consistent use of AI-powered personal branding, such as automated LinkedIn posting, can significantly increase a lawyer's digital presence and client engagement, as shown by a case study where impressions jumped from 800 to 4,000 per week. "[AI is] a habitual liar. It wants to please you. It wants to give you the answer. It will always give you an answer, whether it's factually based or not. So it's on you to fact-check that." — Ben Paul Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/ Thank you to our Sponsors! Rankings.io: https://rankings.io/ Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: This Legal Life: NOT Another Legal Podcast: https://podcasts.apple.com/us/podcast/this-legal-life-not-another-legal-podcast/id1679451845 About Ben Paul: Ben Paul is a leading Business Development coach for lawyers. He provides practical sales and marketing training and coaching services to individuals and law firms of all sizes. Having held senior BD positions within major law firms and with experience working in different countries, Ben is well-placed to help lawyers increase their revenue and enjoy the benefits of a healthy practice. Connect with Ben Paul: Website: https://bdladder.com/ Email: ben@bdladder.com Personal LinkedIn: https://www.linkedin.com/in/benpaulbdm/ Company LinkedIn: https://www.linkedin.com/company/18110718 YouTube: https://www.youtube.com/@thebdladder Personal X (Twitter): https://x.com/BenPaul_NZ Facebook: https://www.facebook.com/BDLadder Instagram: https://www.instagram.com/bd_ladder/ Company X (Twitter): https://x.com/BdLadder Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Steve Fretzin and Ben Paul discuss:
Key Takeaways:
"[AI is] a habitual liar. It wants to please you. It wants to give you the answer. It will always give you an answer, whether it's factually based or not. So it's on you to fact-check that." — Ben Paul
Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/
Thank you to our Sponsors!
Rankings.io: https://rankings.io/
Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/
Episode References:
This Legal Life: NOT Another Legal Podcast: https://podcasts.apple.com/us/podcast/this-legal-life-not-another-legal-podcast/id1679451845
About Ben Paul: Ben Paul is a leading Business Development coach for lawyers. He provides practical sales and marketing training and coaching services to individuals and law firms of all sizes. Having held senior BD positions within major law firms and with experience working in different countries, Ben is well-placed to help lawyers increase their revenue and enjoy the benefits of a healthy practice.
Connect with Ben Paul:
Website: https://bdladder.com/
Email: ben@bdladder.com
Personal LinkedIn: https://www.linkedin.com/in/benpaulbdm/
Company LinkedIn: https://www.linkedin.com/company/18110718
YouTube: https://www.youtube.com/@thebdladder
Personal X (Twitter): https://x.com/BenPaul_NZ
Facebook: https://www.facebook.com/BDLadder
Instagram: https://www.instagram.com/bd_ladder/
Company X (Twitter): https://x.com/BdLadder
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.