BE THAT LAWYER

BE THAT LAWYER LIVE: Marketing Mavericks Part 2 of 2

Episode Summary

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss: Social media as a tool for engagement. Deciding the best social media platform for you. Law firm marketing versus individual marketing. Connecting with those who already have deep roots in the community. Key Takeaways: How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. Focus on thought leadership in a way that makes sense for you. "There is no silver bullet or AI for authenticity." —  Conrad Saam Thank you to our Sponsors! Moneypenny: https://www.moneypenny.com/us/ Get Visible: https://www.getvisible.com/ Episode References: Steve Seckler: https://www.linkedin.com/in/stephenseckler/ Get Staffed Up: https://getstaffedup.com/ Connect with Ashley Robinson:  Website: https://greencardiganmarketing.com/ LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/ Facebook: https://www.facebook.com/GreenCardiganMarketing Instagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Roy Sexton:  Website: https://www.clarkhill.com/ LMA: https://legalmarketing.org/  LinkedIn: https://www.linkedin.com/in/royesexton/ Twitter: https://twitter.com/roysexton Connect with Conrad Saam:  Website: https://mockingbird.marketing/ LinkedIn: https://www.linkedin.com/in/conradsaam/ Twitter: https://twitter.com/ConradSaam Facebook: https://www.facebook.com/Mockingbird.Marketing/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Episode Notes

In this episode, Steve Fretzin, Ashley Robinson, Conrad Saam, and Roy Sexton discuss:

• Social media as a tool for engagement. 
• Deciding the best social media platform for you. 
• Law firm marketing versus individual marketing. 
• Connecting with those who already have deep roots in the community. 

Key Takeaways:

• How you use social media matters. Doing nothing but promoting yourself is not going to build relationships. Connect with people, comment on their posts, and build relationships with your targets. 
• You do not need to master all the platforms, but if you know your clients are on that platform, follow them, and comment on their posts. 
• You don’t need to duplicate everything your marketing team is doing but don’t be silent on your own social media. People hire lawyers, not a law firm. 
• Focus on thought leadership in a way that makes sense for you. 

"There is no silver bullet or AI for authenticity." —  Conrad Saam

Thank you to our Sponsors!

Moneypenny: https://www.moneypenny.com/us/

Get Visible: https://www.getvisible.com/

Episode References: 

• Steve Seckler: https://www.linkedin.com/in/stephenseckler/
• Get Staffed Up: https://getstaffedup.com/

Connect with Ashley Robinson:  

Website: https://greencardiganmarketing.com/

LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/

Facebook: https://www.facebook.com/GreenCardiganMarketing

Instagram: https://www.instagram.com/green_cardigan_marketing/

Connect with Roy Sexton:  

Website: https://www.clarkhill.com/

LMA: https://legalmarketing.org/  

LinkedIn: https://www.linkedin.com/in/royesexton/

Twitter: https://twitter.com/roysexton

Connect with Conrad Saam:  

Website: https://mockingbird.marketing/

LinkedIn: https://www.linkedin.com/in/conradsaam/

Twitter: https://twitter.com/ConradSaam

Facebook: https://www.facebook.com/Mockingbird.Marketing/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.