BE THAT LAWYER

BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 2

Episode Summary

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss: Producing content for SEO, social media, and the desired exposure. Collaboration not competition with other lawyers. Where to invest time and get business from existing clients. What to consider before doing business internationally. Key Takeaways: Creating content is less of an issue, but how to show that content trips up a lot of lawyers. As the lawyer, you don’t have to write the entire article, just jot down a few sentences and the rest can be worked out later with other sources. Collaboration opens up the way you build your business whereas competition closes off avenues. Anything worth doing is going to take some time to do. Everyone can do business development that suits them. "Collaboration is the key to business development in 2022 and beyond." —  Catherine O’Connell Connect with Catherine O’Connell:  Website: https://www.catherineoconnelllaw.com/ Show: https://www.catherineoconnelllaw.com/podcast LinkedIn: https://www.linkedin.com/in/oconnellcatherine/ Twitter: https://twitter.com/oconnelllawyer Connect with Clare Fanner:  Website: https://www.lawfirmmarketingclub.com/ Email: clare@findgetgrow.com LinkedIn: https://www.linkedin.com/in/clarefanner/ Thank you to our Sponsors! Legalese Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Practice Panther: https://www.practicepanther.com/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Episode Notes

In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:

• Producing content for SEO, social media, and the desired exposure. 
• Collaboration not competition with other lawyers.
• Where to invest time and get business from existing clients. 
• What to consider before doing business internationally. 

Key Takeaways:

• Creating content is less of an issue, but how to show that content trips up a lot of lawyers. As the lawyer, you don’t have to write the entire article, just jot down a few sentences and the rest can be worked out later with other sources.
• Collaboration opens up the way you build your business whereas competition closes off avenues.
• Anything worth doing is going to take some time to do. 
• Everyone can do business development that suits them. 

"Collaboration is the key to business development in 2022 and beyond." —  Catherine O’Connell

Connect with Catherine O’Connell:  

Website: https://www.catherineoconnelllaw.com/

Show: https://www.catherineoconnelllaw.com/podcast

LinkedIn: https://www.linkedin.com/in/oconnellcatherine/

Twitter: https://twitter.com/oconnelllawyer

Connect with Clare Fanner:  

Website: https://www.lawfirmmarketingclub.com/

Email: clare@findgetgrow.com

LinkedIn: https://www.linkedin.com/in/clarefanner/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.