BE THAT LAWYER

BE THAT LAWYER LIVE - Coaches Corner Part 2

Episode Summary

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss: The relationship between business development and marketing. Content creation to bridge the gap between marketing and relationships. Trusting your instincts and working with the clients you want to work with. Supporting and cooperating with your competition for wider spread success. Key Takeaways: Find out who your ideal client is and go to where they are. If your client isn't where you are, they will never see your content. Create content that you can repurpose across multiple platforms - it will help you stay top of mind and add value. Qualifying clients will help you to ensure it is a harmonious transaction for all involved. Ask enough open-ended questions before you try and solve the problem. With regards to _______, what are your greatest challenges, frustrations, and concerns you want to address today? "Consistently complimenting your colleagues. This is a blue-sky opportunity that a number of attorneys have not fully leveraged. Do that consistently, and you will get the benefits and the ROI." —  Chuki Obiyo Thank you to our Sponsors! LegalEase Marketing: https://legaleasemarketing.com/ Moneypenny: https://www.moneypenny.com/us/ Practice Panther: https://www.practicepanther.com/ Episode References: Gary Johnson: linkedin.com/in/j2marketingconsultants Connect with Steve Seckler:  Website: https://www.seckler.com/ Email: steve@seckler.com Podcast: https://counseltocounsel.libsyn.com/ LinkedIn: https://www.linkedin.com/in/stephenseckler/ Connect with Stuart Baum:  Website: https://www.largerpond.com/ Email: stuart@largerpond.com LinkedIn: https://www.linkedin.com/in/stuartbaum/ Connect with Sharon Ve:  Website: https://www.theinspiredattorney.co/ Website: https://www.sharonve.com/ Email: sharon@theinspiredattorney.co Show: https://www.theinspiredattorney.co/podcast YouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? LinkedIn: https://www.linkedin.com/in/sharonve/ Facebook: https://www.facebook.com/TheInspiredAttorney/ Instagram: https://www.instagram.com/theinspiredattorney/ Connect with Chuki Obiyo:  Website: https://www.vedderprice.com/ LinkedIn: https://www.linkedin.com/in/chukiobiyo/ Twitter: https://twitter.com/lawchuki Instagram:  https://www.instagram.com/chuki_law Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Episode Notes

In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:

• The relationship between business development and marketing. 
• Content creation to bridge the gap between marketing and relationships. 
• Trusting your instincts and working with the clients you want to work with.
• Supporting and cooperating with your competition for wider spread success.

Key Takeaways:

• Find out who your ideal client is and go to where they are. If your client isn't where you are, they will never see your content. 
• Create content that you can repurpose across multiple platforms - it will help you stay top of mind and add value. 
• Qualifying clients will help you to ensure it is a harmonious transaction for all involved. 
• Ask enough open-ended questions before you try and solve the problem. 
• With regards to _______, what are your greatest challenges, frustrations, and concerns you want to address today?

"Consistently complimenting your colleagues. This is a blue-sky opportunity that a number of attorneys have not fully leveraged. Do that consistently, and you will get the benefits and the ROI." —  Chuki Obiyo

Thank you to our Sponsors!

LegalEase Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References: 

• Gary Johnson: linkedin.com/in/j2marketingconsultants

Connect with Steve Seckler:  

Website: https://www.seckler.com/

Email: steve@seckler.com

Podcast: https://counseltocounsel.libsyn.com/

LinkedIn: https://www.linkedin.com/in/stephenseckler/

Connect with Stuart Baum:  

Website: https://www.largerpond.com/

Email: stuart@largerpond.com

LinkedIn: https://www.linkedin.com/in/stuartbaum/

Connect with Sharon Ve:  

Website: https://www.theinspiredattorney.co/

Website: https://www.sharonve.com/

Email: sharon@theinspiredattorney.co

Show: https://www.theinspiredattorney.co/podcast

YouTube: https://www.youtube.com/channel/UCctDNiTtEByHBIH5sPOczZg? 

LinkedIn: https://www.linkedin.com/in/sharonve/

Facebook: https://www.facebook.com/TheInspiredAttorney/

Instagram: https://www.instagram.com/theinspiredattorney/

Connect with Chuki Obiyo:  

Website: https://www.vedderprice.com/

LinkedIn: https://www.linkedin.com/in/chukiobiyo/

Twitter: https://twitter.com/lawchuki

Instagram:  https://www.instagram.com/chuki_law

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.