In this episode, Steve Fretzin and Ashley Robinson discuss: Creating a life on purpose. Niching down your business to focus on who you want to work with. Where lawyers need help with putting their marketing money. Understanding what potential clients (and Google) are seeing when they look at your website. Working with your marketing company to know what’s happening now and what the future holds. Key Takeaways: Plan to be present in your relationships and in your business. Marketing isn’t bad, but a lot of nuance and strategy goes into understanding what you need for your firm specifically. You need to understand your goals before you start building your marketing plan. Does your client speak to your greatness? Or does it speak to your client’s pain points? "It's on me to bring you qualified leads, it's on you to be a good lawyer and to convert those leads into clients." — Ashley Robinson Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April! Thank you to our Sponsors! Lawmatics: https://www.lawmatics.com/bethatlawyer/ Get Staffed Up: https://getstaffedup.com/bethatlawyer/ Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Buy Back Your Time by Dan Martell: https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X About Ashley Robinson: Ashley Robinson is the founder of Green Cardigan Marketing; a boutique marketing agency who specifically targets the unique marketing needs of the legal industry. Connect with Ashley Robinson: Website: https://greencardiganmarketing.com/ LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/ LinkedIn: https://www.linkedin.com/company/green-cardigan-marketing/ Facebook: https://www.facebook.com/GreenCardiganMarketing Instagram: https://www.instagram.com/green_cardigan_marketing/ Connect with Steve Fretzin: LinkedIn: Steve Fretzin Twitter: @stevefretzin Instagram: @fretzinsteve Facebook: Fretzin, Inc. Website: Fretzin.com Email: Steve@Fretzin.com Book: Legal Business Development Isn't Rocket Science and more! YouTube: Steve Fretzin Call Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Steve Fretzin and Ashley Robinson discuss:
Key Takeaways:
"It's on me to bring you qualified leads, it's on you to be a good lawyer and to convert those leads into clients." — Ashley Robinson
Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April!
Thank you to our Sponsors!
Lawmatics: https://www.lawmatics.com/bethatlawyer/
Get Staffed Up: https://getstaffedup.com/bethatlawyer/
Green Cardigan Marketing: https://greencardiganmarketing.com/
Episode References:
About Ashley Robinson: Ashley Robinson is the founder of Green Cardigan Marketing; a boutique marketing agency who specifically targets the unique marketing needs of the legal industry.
Connect with Ashley Robinson:
Website: https://greencardiganmarketing.com/
LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/
LinkedIn: https://www.linkedin.com/company/green-cardigan-marketing/
Facebook: https://www.facebook.com/GreenCardiganMarketing
Instagram: https://www.instagram.com/green_cardigan_marketing/
Connect with Steve Fretzin:
LinkedIn: Steve Fretzin
Twitter: @stevefretzin
Instagram: @fretzinsteve
Facebook: Fretzin, Inc.
Website: Fretzin.com
Email: Steve@Fretzin.com
Book: Legal Business Development Isn't Rocket Science and more!
YouTube: Steve Fretzin
Call Steve directly at 847-602-6911
Show notes by Podcastologist Chelsea Taylor-Sturkie
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.